Online Privacy Statement

Professional Emergency Care, P.C. (ER-One) appreciates your interest in its products and your visit to its internet site (“the Site”). Your privacy is important to us and we want you to feel comfortable viewing the Site. Professional Emergency Care, P.C. (PEC) strives to create an online user experience that is both informative and respectful of your personal information. We understand that you may have questions about how the Site collects and uses the information that you provide to us. This Online Privacy Statement (the “Statement”) informs you of the privacy principles that govern the Site.

This Statement contains various general and technical details about the measures taken to respect your privacy concerns. This Statement is organized by major processes and areas so that you can quickly find the information that is of most interest to you. If, after reviewing this Statement you have any privacy questions or concerns, please send an email to

Information We Collect:

When we need to collect personally identifiable information from you to provide you with a particular service, we ask you to voluntarily supply us with the information. For example, if you would like to receive specific information regarding ER-One, we will ask you for information such as name, organization, telephone number and email address on a registration form. The personally identifiable information you provide us is made available to ER-One for the purpose of meeting your information request. In no way does the Site require a visitor to complete registration information. However, failure to complete this information may result in your inability to obtain the requested information.

The Site uses web analytic software to collect “non-personal information.” This is information about you that does not identify you personally. Examples of non-personal information include Internet Service Provider, Internet Protocol (IP) address, how you arrived on the Site, pages visited and time spent on the Site. This information enables us to explore browsing patterns to learn more about our visitor’s activities and preferences, ultimately improving the visitor’s experience.

The Site also makes use of “cookie technology.” A “cookie” is a small text file on your computer’s hard drive. Cookies enable a company to track activity and preferences of visitors to the website. You have the option to delete cookies in the event that a cookie is placed on your computer. You also have the option of changing settings in your browser to block cookie placement on your computer. Please note that blocking cookies may limit functionality or require input of redundant information into the Site.

Why We Collect Information

ER-One collects information for three reasons. The first is to make your user experience more beneficial. Items like cookies allow us to minimize the number of times you enter redundant information into the Site. The second reason is to assist in the design and improvement of the Site. By monitoring trends in web traffic, we can identify which pages are most beneficial, which pages may not be useful and how to re-design the Site to improve navigation. Finally, collected information may provide value as we market our products. The completion of a registration page, for example, may result in a follow-up communication to see if there is further interest in receiving information or making a purchase. ER-One reserves the right to make follow-up contact with you in the form of written, electronic or telephone communications as a means of informing you about our products and services.

How We Secure and Store Your Personal Information

ER-One does not rent, loan, trade, sell or lease any personal information obtained from the Site.

We treat the information you provide as confidential information; it is, accordingly, subject to our company’s security procedures and policies regarding protection and use of confidential information. After information reaches ER-One is it stored on a secure server utilizing firewalls designed to block unauthorized access from outside ER-One.

ER-One uses third-party providers in the creation of the Site. Third-party vendors are used for web hosting, web analytics and customer relationship management (CRM). As a result, collected data may be stored by a third-party vendor and accessed by ER-One via a secure internet connection. Please be advised that, although we take reasonable technological precautions to protect your data, no data transmission over the internet can be guaranteed to be 100% secure. ER-One cannot warrant that your information will be absolutely secure. Any transmission of data at or through the Site is at your own risk.

Children’s Privacy

The Site is designed to facilitate business-to-business commerce. The Site is not intended for children. We do not knowingly market to or collect information from people under 18 years of age.

Freedom of Choice

If you would like your personal information to be updated or removed from our communications list, please contact us at and your data will be modified accordingly.

Links to Other Sites

The Site may contain links to other web sites maintained by other organizations. Should you choose to leave the Site through links and access a non-ER-One site, the privacy statement for that site shall govern your experience.

Changes to Your Privacy Statement

We reserve the right to change this privacy statement. All changes will be noted here so that you will always know what information we gather and how that information is used. This statement was last updated on March 5, 2008.


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7954 North Lilley Road
Canton MI 48187


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